Hertz in Iceland is a local franchise, run by Bílaleiga Flugleiða ehf. and locally operated since 1971. You collect at a staffed counter inside Keflavík arrivals, no shuttle. The campers here are rooftop-tent SUVs like the Dacia Duster Camping, not built-in van conversions. One catch: global Gold Plus Rewards points don't apply.
Hertz Iceland gives you a global name with local roots. The hertz.is operation is run by Bílaleiga Flugleiða ehf., the local Hertz franchisee since 1971 (with roots in the old Loftleiðir/Icelandair group), not by The Hertz Corporation directly. Since October 2023 it has been owned by Egg ehf., the Icelandic BL automotive group, so it stays locally run, with around 3,500 vehicles at peak across 11 locations. What you get for it: a staffed counter inside the KEF arrivals hall, cars in the adjacent car park with no shuttle, 24/7 phone support, and a Booking.com Traveller Review Award for the Keflavík station. The one catch for global regulars is that Gold Plus Rewards points don't work here. You earn Icelandair Saga Club points instead.
The fleet covers the full ladder: economy (Toyota Aygo, Yaris), intermediate (Corolla, Mazda CX-30), 4x4 SUVs from the budget Dacia Duster up to F-road-legal Land Cruiser and Defender, plus luxury and a real EV/PHEV line (Tesla Model 3 and Y, VW ID.3/ID.4, Nissan Ariya AWD, Range Rover Sport and BMW X5 plug-ins). Every 4x4 carries winter tyres Nov-April at no charge. The campers here are rooftop-tent SUVs rather than van conversions. The one to know is the Dacia Duster Camping (code CXCN): a manual 4x4 with a push-button rooftop tent that sleeps two on an integrated mattress, F-road approved but no deep river crossings, and the trunk left free for gear. Alongside it sit a Toyota Hilux 4WD camper (sleeps 3), a VW Caddy Beach and a Fiat Benivan motorhome. All campers are KEF pickup only, three-day minimum.
Hertz Iceland runs its counter inside Keflavík arrivals, two minutes from customs. The camper to know is the Dacia Duster rooftop tent, sleeping two on an F-road-legal 4x4. Here's where that fleet actually goes.
Hertz Iceland runs one rooftop-tent SUV: the Dacia Duster Camping (code CXCN), a 6-speed manual 4x4 with a quick push-button airlift tent that sleeps 2 adults on a thick integrated mattress. The cabin and trunk stay free for your gear. The rental includes the tent and mattress, but no kitchen, cooker, cooler or bedding beyond the mattress on Hertz's own spec, so bring a sleeping bag and a stove yourself.
Yes. The Dacia Duster Camping is Highland Authorized with intelligent 4x4 and Lock Mode, so it's legally permitted on F-roads once they open in summer, which puts interior spots like Landmannalaugar within reach. It isn't built for deep river crossings, though. Hertz's bigger Toyota Hilux 4WD camper (sleeps 3) is also F-road legal, while the Fiat Benivan motorhome and VW Caddy Beach are 2WD and banned from the highlands.
Base rates include mandatory CDW with a high excess (242,000 ISK passenger / 399,000 ISK on 4x4s and vans). Super CDW cuts that excess to 30,000 / 65,000 ISK. Gravel windscreen and headlight damage is covered by Windshield Protection (WSP), which carries a 0 ISK excess. Sand and Ash Protection (SAAP) covers blasting damage but doesn't lower the collision excess on its own. The MAX package bundles everything to 0 ISK.
All campers, the rooftop-tent Duster included, are pickup-only at Keflavik International Airport, with a 3-day minimum rental. The KEF counter sits inside the arrivals hall, roughly a 2-minute walk past customs, and cars wait in the adjacent car park, so there's no shuttle. Mileage is unlimited. Since 1 January 2026, though, a per-kilometre road tax applies (about 6.95 ISK/km government tax plus a 1.40 ISK/km Hertz fee plus VAT), billed on the odometer at drop-off.
Every 4x4 in the Hertz Iceland fleet includes high-quality winter tyres from November through April at no extra cost, which matters on icy gravel and mountain passes. The minimum driver age for the Dacia Duster Camping is 20, with a licence held at least one year, per Hertz's vehicle page. The Fiat Benivan motorhome and some larger SUVs require age 23 or 25, so check the class you're booking.
Hertz Iceland is the local franchise (operated by Bilaleiga Flugleida ehf., running since 1971), not corporate Hertz, so it does not earn or redeem global Gold Plus Rewards points. It offers Icelandair Saga Club points instead. CampervanPlanet compares Hertz against other Iceland operators side by side, then hands you to the booking page so you can lock in the same KEF pickup, unlimited mileage and insurance options, with no extra fee for using the comparison.
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