Who they are
Who is Ice Car?
Ice Car, also styled Ice Car Cars & Campers, is a locally owned Icelandic rental company operating out of the Greater Reykjavik area with a line-up that spans small cars, 4x4 SUVs, campervans and truck campers. It is the kind of independent operator built for the practical realities of an Iceland road trip: unlimited mileage, a solid block of insurance already in the price, camping gear thrown in, and an airport shuttle so you can collect a vehicle without stress. For travellers who want a straightforward, no-hidden-fees rental from a company that knows the local roads, Ice Car makes a genuine case.
The office sits at Melabraut 28, 220 Hafnarfjörður, in the Greater Reykjavik area and conveniently placed on the road that runs toward Keflavik International Airport. Because Ice Car offers an airport shuttle service, arriving travellers are not left to work out their own way to the depot, which is one of the small touches that makes the first hour in Iceland smoother. The minimum driver age is 18, and there is no advance payment required to secure a booking, so reserving a vehicle keeps your card free until you arrive.
The fleet is chosen with Icelandic conditions in mind and covers a genuinely useful range. It runs from economical small and compact cars, the budget starting point from around 35 euros per day, through capable 4x4 SUVs such as the Toyota RAV4 and Suzuki models for gravel and the F-roads, up to campervans kitted for sleeping and cooking and slide-in truck campers mounted on 4x4 pickups for rougher tracks. Every rental carries the same reassuring basics: unlimited mileage, free additional drivers, camping gear and a solid block of insurance already included, with optional cover to reduce the deposit if you want it.
That practical, all-in approach shows in how travellers rate the company. Ice Car holds a 4.0 out of 5 from 41 reviews on Google, a respectable mark for an independent operator competing against far larger international names. Add extras such as 24/7 emergency contact, studded winter tires, in-vehicle WiFi, multilingual staff and multiple payment methods, and Ice Car reads as a locally grounded choice for travellers who value transparent pricing over a big-brand logo.