Who they are
Who is Northern Lights Car Rental?
Northern Lights Car Rental is an Icelandic car rental company founded in 2012 and based right beside Keflavik International Airport. It is a straightforward, practical operator built around one clear idea: get travellers into a well-prepared car quickly, with the essentials already included, so their Iceland road trip can start the moment they land. For visitors who want a local company that handles the airport handover personally rather than through a big international chain, that grounded approach is much of the appeal.
The base sits at Bogatröð 2, 235 Reykjanesbær, a short hop from the terminal, and the company runs a 24/7 service at the airport with an airport shuttle and pickup service. That around-the-clock cover matters in Iceland, where flights land at every hour of the day and night. You can complete online check-in ahead of arrival, and there is a real person on the phone at +354 571 22 66 or by email at info@nlcarrental.is if you need to sort out the details of your collection.
The fleet is a practical range chosen for Icelandic roads. It runs from economical cars for touring the sealed Ring Road, through compact 4x4s such as the Suzuki Jimny and larger 4x4 SUVs for gravel and light Highland access, up to camping cars, which are car-based campers you can sleep in, some of them 4x4 with a rooftop tent. It is worth being clear about what the company is: primarily a car rental that also offers camping cars, not a large motorhome operator. Every rental includes personal service, Collision Damage Waiver (CDW), 24/7 road assistance, unlimited mileage and 24% VAT, and from November 1 to April 15 it adds studded winter tires at no charge.
On the review side, the picture is honest and middle of the road. Northern Lights Car Rental holds a 3.8 Google rating, with no public review count available, so it reads as a modest, mixed score rather than a standout one. Where the company earns its place is in the concrete practicals: the 24/7 Keflavik airport service, unlimited mileage on every car, free studded winter tires through the cold months, and a personal, local touch on the handover. Those are the things a self-drive traveller actually feels day to day.